Name: Deborah Lau-Yu & Raymond Yu
Company Name: PALETTERA Custom Correspondences
Location: 206-548 Carlton Road, Historic Unionville/Markham
Service: Art & Graphic Design
Number of Years in Business: 4 as PALETTERA, 6 in practice
Platinum Events Group: What made you want to start working in the wedding industry?
Events are markers of time — milestones and beginnings — they are the dots that connect our stories. Events are when people gather, and they represent relationships and togetherness. Because events are so special, they deserve good design that tells the story in a poignant way. The way we celebrate is also an indicator of our style as Canadians.
We saw the need for better graphic design and originality ininvitations and stationery in the wedding industry. We decided to dedicate ourselves to inspire, excite, and raise the bar through demonstrating leadership in the industry in the form of hand-crafted stationery design and essentially, event branding. Our work gives an event its graphic identity. We innovated a new niche in invitation design, where we design and make without limitations — our designs are made through completely custom process, 100% original artwork, and our knowledge of making informs the way we design, which in turn allows us to make amazing things. We don’t repeat our designs, so that every client receives an original piece made for them. And our body of work celebrates the wedding industry, demonstrating that there is so much value behind goods designed with excellence and passion.
Platinum Events Group: What’s your favorite, can’t-work-without, item?
Deb: These two items cannot be separated: my sketchbook and ink pen.
Ray: inspiring books
Platinum Events Group: Which two people (past or present) would you like to meet over coffee and why?
Deb: There are a lot of people I would love to sit down with, but the timing wasn’t quite right. For one, Steve Jobs – because we are aligned in design and living life fully; the second would be Filippo Brunelleschi, the genius behind the Santa Maria del Fiore, because he achieved and created in a way that was beautiful, had narrative, and solved a problem. He changed cultural history in Florence. And my mother in her years of immigration to Canada, because she was incredible for everything she achieved.
Ray: David Kelley — he is the best designer and innovator.
Platinum Events Group: In five words how would you sum up your personality and style?
Deb: visionary, charismatic, art of love, meaning, story-teller
Ray: adventurous, studious, introspective, hungry, accountable
Platinum Events Group: What makes you unique? How do you stand out from the rest?
We care very deeply. We are passionate, and we are accountable people. When you combine a passion for excellence with a passion for art and a passion for business, it’s a formula for insanity…. and it allows for magic to happen. Seeing our work within a greater framework, we understand that our work is both personal and historic artifact. With this kind of respect and dedication, our clients know and trust that we will do an incredible job: we are here to serve people, and to further the greater good. We are constantly innovating and challenge what often perceived as too hard or impossible to others. We figure things out and are relentless in our pursuit of greatness. When we encounter challenges, we work as a team to overcome and learn, so that we earn the right to do more great things everyday. We are in it for the long run and therefore, are we are committed.
Platinum Events Group: What is the best piece of advice you would give your clients?
Deb: That less is more. And that when you have signed the best talent in the city, to enjoy the creative process instead of trying to control it. Let us make magic.
Ray: If you think it’s expensive to hire a pro, wait until you hire an amateur.
Deb: hmmm, that’s a good one.
Platinum Events Group: What would you like your clients to come away saying about you?
That they would recommend us to their loved ones and friends, because we transformed their story into something unforgettable. And everyone needs to experience the extraordinary in their ordinary.
And that they will be cherishing the art we created for them, for life.
Platinum Events Group: What do you think makes for a great wedding day?
The realization of how much a blessing it is to host a meaningful party with your family and friends gathered to celebrate your love, and realizing how many people love can bring together.